Demo concepts · Fictional brands created for a social media portfolio · Not real clients
Demo concept · fictional brand

Laras Batik Atelier

Hand-drawn heritage, made to be worn.

A small-batch batik brand inspired by the batik heritage of Laweyan, Solo (Central Java, Indonesia). It sells hand-drawn (batik tulis) and hand-stamped (batik cap) scarves, sarongs, shirts and fabric lengths online to customers in the US, UK and Australia. Laras means harmony in Javanese.

Audience: design-conscious women and men (28–55) in the US, UK and Australia who value slow fashion, craft and cultural stories; gift buyers; the Indonesian diaspora.

Platforms: Instagram feed (4:5, 1080×1350) + TikTok / Instagram Reels (9:16, 1080×1920)

Fonts: headings in Playfair Display 600. Body and on-screen text in Work Sans 400/500.

Palette
Soga Brown #8B5A2B · Headers, wordmark, motif line art
Indigo Night #1F3A5F · Text bars, dark quote-card backgrounds
Wax Cream #F5ECD9 · Carousel backgrounds, flat-lay base
Turmeric #D69A2D · Accent only: "New" or "Shop" badge, one highlight
Charcoal Ink #2B2B2B · Body text

Tone: thoughtful, proud and story-led, like a maker explaining the craft to a curious friend. Neutral international English. Batik terms are explained the first time they appear. No "exotic" or "tribal" language. No "100% natural dye" or "one of a kind" claims unless confirmed per product. No pushy urgency.

Content pillars

Meet the Makers · 2 postsHeritage & Motifs · 3 postsStyle & Wear · 5 postsCraft & Process · 2 posts

Captions

Post 01 · Carousel (6) · Meet the Makers

Hello from Laras

Visual: Cover is a macro shot of a canting drawing a hot-wax line on white cotton, steam visible, warm side light. Slides 2–5: pencil sketch, waxing, dye bath, finished cloth. Slide 6 is a Wax Cream card with the wordmark in Soga Brown.

Welcome to Laras Batik Atelier. We make small batches of batik inspired by the heritage of Laweyan, a historic batik neighbourhood in Solo, Central Java. 'Laras' means harmony in Javanese, and that's what we look for in every piece: the balance between old techniques and how you wear them today. Swipe to see the journey from plain cotton to finished cloth.

CTA: Follow along for the stories behind each piece.

#Batik #Handmade #SlowFashion #IndonesianBatik #ArtisanMade #HeritageTextiles #MadeByHand

Post 02 · Carousel (5) · Heritage & Motifs

Motif story: Parang

Visual: Cover is a flat lay of a soga-brown Parang cloth on a Wax Cream background. Inner slides show the line drawing progressing: one diagonal band, then several, then the finished repeat.

Parang is one of the most recognisable batik motifs from Central Java: flowing diagonal bands that repeat across the cloth. It's often described as representing persistence, like waves that never stop meeting the shore. Historically, some variations were associated with the royal courts of Java. Swipe to see how our makers draw a Parang line by line.

CTA: Save this to remember the story.

#Parang #BatikMotif #Javanese #TextileHistory #Batik #CulturalHeritage

Post 03 · Photo (+ Stories version) · Style & Wear

Indigo or soga brown?

Visual: Two fabric swatches side by side on linen, indigo on the left and soga brown on the right. Bright and playful.

Settle this for us: indigo or soga brown? Tell us in the comments (or vote in our Stories).

CTA: Comment "indigo" or "soga".

#ThisOrThat #Batik #Indigo #Soga #SlowFashion #HeritageTextiles

Post 04 · Carousel (6) · Style & Wear

How to care for batik

Visual: Cover shows hands gently rinsing batik in a basin of cool water. Inner slides are Wax Cream cards with simple Soga Brown line icons.

Handmade batik deserves a little extra care: hand wash in cool water with a gentle, mild detergent; don't soak for long, and wash darker pieces separately; dry in the shade, not direct sun; iron on the reverse at a low-medium setting; store folded with a little air, away from damp. Care details can vary by fabric, so always check the label that comes with your piece.

CTA: Save this and share it with a batik owner.

#BatikCare #SlowFashion #CareGuide #MindfulWardrobe #Handmade #Batik

Post 05 · Photo · Meet the Makers

Hands that make it

Visual: Close-up of an artisan's hands holding a canting over cloth stretched on a frame. Face out of frame.

We often get asked who makes our batik. The answer is a small team of skilled artisans, some of whom learned from their parents and grandparents. We'll be sharing more of their stories (in their own words, with their permission) over the coming months.

CTA: Follow to meet the makers.

#MeetTheMaker #Artisan #Batik #HandmadeWithLove #WhoMadeMyClothes #MadeByHand

Post 06 · Carousel (5) · Heritage & Motifs

Motif story: Kawung

Visual: Cover is a Kawung-patterned scarf worn on a modern city street, framed from the neck down (no face). Slide 2 is a detail close-up of the four-oval motif. Slides 3–5 are Wax Cream story cards.

Kawung is made of four oval shapes arranged around a centre point, repeated in a neat grid. It's one of the oldest known batik motifs and is often linked to the fruit of the sugar palm. It's simple, balanced, and surprisingly modern, which is why it's one of our favourites to wear every day.

CTA: Shop Kawung pieces via the link in bio.

#Kawung #BatikMotif #Javanese #PatternDesign #Batik #HeritageTextiles

Post 07 · Photo · Style & Wear

The indigo scarf

Visual: A deep indigo scarf with cream floral and geometric motifs, draped over a weathered timber chair against a Wax Cream backdrop. Soft side light.

Deep indigo, cream lines and a lot of patience. This scarf is batik tulis (hand-drawn batik), so every line began as hot wax on plain cloth. [Fabric, size and dye type to be confirmed per product.]

CTA: Tap the link in bio to see the piece.

#BatikTulis #IndigoBatik #Handmade #SlowFashion #ArtisanMade #HeritageTextiles

Post 08 · Quote · Craft & Process

Every line on this scarf was drawn by hand.

Visual: Wax Cream textured background, quote in Playfair Display in Indigo Night, with a single Soga Brown hand-drawn line running along the bottom edge.

No screens, no machines for the lines, just a steady hand and a small copper tool. Ask us anything about how it's made.

CTA: Ask your question in the comments.

#HandDrawn #Batik #CraftTok #MadeByHand #SlowFashion #TextileArt

Post 09 · Carousel (5) · Heritage & Motifs

Tulis, cap or printed?

Visual: Three fabric swatches side by side, each with a matching detail close-up. Neutral labels on Wax Cream cards.

You might see the words 'batik tulis' and 'batik cap'. Here's what they mean, and why we always tell you which is which. Both tulis and cap are handmade; printed fabric is a different thing altogether.

CTA: Save this guide · questions welcome in the comments.

#BatikTulis #BatikCap #KnowYourFabric #TextileHeritage #Handmade #SlowFashion

Post 10 · Photo · Craft & Process

Detail: the crackle

Visual: Macro of fine crackle veins in indigo dye where the wax cracked.

See those fine veins? They appear when the wax cracks and a little dye slips through. They're a natural part of the wax-resist process and never fall the same way twice.

CTA: Comment "crackle" if you'd spotted it before.

#TextileDetails #Batik #WaxResist #Handmade #TextureLovers #CraftDetails

Post 11 · Quote · Style & Wear

Hand-drawn heritage, made to be worn.

Visual: Indigo Night background with subtle fabric texture. Tagline in Wax Cream Playfair Display, plus a small Turmeric motif icon.

Batik isn't only for special occasions. Our pieces are made to go to work, to dinner and on the weekend, and to keep their story along the way.

CTA: Explore the collection via the link in bio.

#LarasBatikAtelier #Batik #EverydayStyle #HeritageTextiles #SlowFashion

Post 12 · Photo / CTA · Style & Wear

Fabric lengths, ready to become something

Visual: A neat stack of folded fabric lengths in indigo, soga brown and cream, tied with cotton twine and a blank kraft tag, on Wax Cream.

For the makers and sewists: our fabric lengths are ready to become a shirt, a cushion or something only you can picture. Each listing says whether the piece is tulis or cap. [Sizes and shipping destinations to be confirmed.]

CTA: Shop fabric lengths via the link in bio.

#BatikFabric #SewingProjects #Handmade #SlowFashion #MakersGonnaMake #HeritageTextiles

Reels / TikTok scripts (9:16)

Reel 01 · 9:16 · 20 seconds

What is a canting?

Hook (0–3s): Extreme close-up of the copper canting tip. On-screen: "This tiny tool draws every line on our batik"

Meet the canting: a small copper cup with a fine spout and a bamboo handle. The maker dips it in hot wax and draws the pattern freehand, line by line. The wax resists the dye, and that's how the pattern appears. Want to see a full piece from start to finish? Follow along.

CTA: Follow for part 2.

Reel 02 · 9:16 · 15 seconds

The wax removal reveal

Hook (0–3s): Waxed, dyed cloth lowered into steaming water. On-screen: "Wait for the reveal..."

After dyeing, the cloth goes into hot water and the wax melts away. This step is called 'lorod', and it's when the pattern finally shows itself. Every single time, it feels like magic.

CTA: Follow for more reveals.

Reel 03 · 9:16 · 25 seconds

One scarf, three ways

Hook (0–3s): Scarf flicked open in front of a clean neutral backdrop. On-screen: "One batik scarf. Three looks."

Draped over a linen shirt, tied at the neck, or knotted on your bag. A batik scarf works harder than you'd think. Which look is most you: 1, 2 or 3?

CTA: Comment 1, 2 or 3.

Reel 04 · 9:16 · 20 seconds

Why is it called soga?

Hook (0–3s): Slow pan across a warm brown cloth. On-screen: "This warm brown has a story."

That warm brown you see on classic Solo batik is called 'soga'. Traditionally it came from natural plant-based dyes, and it's one of the colours most associated with Central Javanese batik. We'll always tell you which of our pieces use natural dyes and which use synthetic ones. No guessing.

CTA: Follow to learn more batik basics.

Sample one-month content calendar

Sample plan only. Dates are relative (Week 1–4); nothing here has been published.

WhenPlatformPillarContentFormat
Week 1 · MonInstagramMeet the MakersHello from Laras
Every piece starts with a single line of hot wax.
Carousel (6 slides)
Week 1 · WedTikTokCraft & ProcessWhat is a canting?
This tiny copper tool draws every line on our batik.
TikTok / Reel (20s)
Week 1 · FriFacebookHeritage & MotifsWhat 'batik tulis' really means
Not all batik is made the same way. Here's the difference.
Single image + long caption
Week 1 · SunInstagramStyle & WearOne scarf, three ways
One batik scarf. Three easy looks.
Reel (25s)
Week 2 · TueInstagramHeritage & MotifsMotif story: Parang
This diagonal pattern has been worn in Java for centuries.
Carousel (5 slides)
Week 2 · ThuTikTokCraft & ProcessThe satisfying part: removing the wax
Wait for the reveal...
TikTok / Reel (15s)
Week 2 · SatFacebookMeet the MakersA day in the workshop
Here's what a normal morning in our workshop looks like.
Photo album (5 images)
Week 3 · MonInstagram StoriesStyle & WearThis or that?
Indigo or soga brown?
Stories (4 frames, poll stickers)
Week 3 · TueTikTokHeritage & MotifsWhy is it called soga?
This warm brown has a story.
TikTok / Reel (20s)
Week 3 · ThuInstagramStyle & WearHow to care for batik
Want your batik to last for years? Save this.
Carousel (6 slides)
Week 3 · SatFacebookCraft & ProcessFrom cloth to colour: the full process
How long does one batik cloth really take?
Video (60-90s)
Week 4 · MonInstagramMeet the MakersHands that make it
These hands have drawn more lines than we can count.
Single image
Week 4 · WedTikTokStyle & WearGift guide: for the person who has everything
Stuck on a gift? Here's one with a story.
TikTok / Reel (20s)
Week 4 · FriInstagramHeritage & MotifsMotif story: Kawung
Four ovals, one of the oldest patterns in Java.
Carousel (5 slides)
Week 4 · SunFacebookCraft & ProcessAsk the atelier
Ask us anything about batik. Seriously, anything.
Text post + image
Want social media content like this for your business?Chat with us on WhatsApp