Demo concept
Kestrel & Fern Guesthouse
Category 1 · Small Accommodation (Australia)
Slow mornings in the Highlands.
See the feed, captions and calendarDemo concepts
Social media management, shown with three sample brands
Each brand below is fictional. For each one we planned content pillars, wrote a 12-post Instagram feed with captions and hashtags, scripted four Reels/TikToks and mapped a one-month sample calendar. It shows how we would plan and write for a small business in Australia, the US or the UK.
These are portfolio samples, not client work. There are no prices, testimonials, follower counts or performance figures on this site.
What each sample includes
- Brand brief: audience, platforms, palette, fonts and tone of voice
- Four content pillars to keep posting balanced
- A 12-post Instagram feed (4:5) with captions, calls to action and hashtags
- Four Reel / TikTok scripts (9:16) with hooks in the first three seconds
- A one-month sample content calendar
How we work
Content is drafted with AI-assisted tools and every caption, image and claim is reviewed by a person before it is published. For a real client, local details, offers and product claims are always confirmed with the owner first.