Demo concepts · Fictional brands created for a social media portfolio · Not real clients
Demo concept · fictional brand

Brightmoor Learning Studio

Small classes. Big confidence.

An independent tutoring and short-course centre in a Brisbane suburb (Queensland, Australia). It offers small-group and one-to-one tutoring for primary and high-school students (maths, English, study skills), plus evening short courses for adults (digital skills, workplace writing).

Audience: parents of school-age children (30–50) in nearby suburbs; high-school students; working adults looking for short courses.

Platforms: Facebook (primary for parents) + Instagram feed (4:5, 1080×1350; works on both) + Instagram Reels / TikTok (9:16, 1080×1920)

Fonts: headings and hooks in Poppins 600/700. Body and subtitles in Inter 400/500.

Palette
Bright Navy #1E3A8A · Headings, wordmark, quote-card backgrounds
Sunrise Coral #F2785C · One highlight per card: CTA, key word, icon
Sky Wash #E8F1FB · Tip-card template background
Leaf Green #3BA776 · "Tip" tags, checklist ticks, progress
Slate #334155 · Body text

Tone: encouraging, clear and reassuring, like a patient teacher. Australian spelling and school terms (Year 7, term). One idea per post. No results claims, no fear-based messaging, no jargon.

Content pillars

Enrol & Enquire · 2 postsStudy Tips · 4 postsParent Corner · 3 postsInside the Studio · 3 posts

Captions

Post 01 · Photo · Enrol & Enquire

Welcome to Brightmoor

Visual: Bright tutoring room with small round tables, a whiteboard with a colourful "Welcome!" doodle and a bookshelf in the background. No students.

Welcome to Brightmoor Learning Studio, a small, independent tutoring centre right here in the neighbourhood. We offer small-group and one-to-one tutoring in maths, English and study skills for primary and high-school students, plus evening short courses for adults. Our approach is simple: find out where each learner is, build their confidence, and make learning feel doable again. Have a question about how we work? Send us a message.

CTA: Message us to ask about an assessment session.

#BrisbaneTutoring #Tutoring #SmallClasses #LearningSupport #BrisbaneParents #Education

Post 02 · Carousel (5) · Study Tips

The 25-minute homework trick

Visual: Cover shows a kitchen timer next to an open exercise book on a Sky Wash desk. Inner slides are numbered steps on Sky Wash, with numerals in Sunrise Coral.

The 25-minute trick (also known as the Pomodoro technique): 1. Set a timer for 25 minutes. 2. Work on ONE task, phone in another room. 3. Take a 5-minute break: stretch, drink water, move. 4. Repeat up to 4 times, then take a longer break. Short, focused bursts often feel much less overwhelming than 'do all your homework'.

CTA: Save this for tonight's homework.

#StudyTips #HomeworkHelp #Pomodoro #StudyHacks #ParentingTips #StudentLife

Post 03 · Tip card · Parent Corner

5 questions to ask after school

Visual: Sky Wash card with a Bright Navy headline, five questions in Inter, and a small Sunrise Coral speech-bubble icon.

"How was school?" "Fine." Sound familiar? Try one of these instead. They won't work every day, but they're a great way to open up conversations.

CTA: Share with a parent friend.

#ParentTips #ParentingAustralia #AfterSchool #RaisingKids #BrisbaneParents

Post 04 · Carousel (5) · Study Tips

How to read a question properly

Visual: Cover is a close-up of a pencil underlining words on an exam-style worksheet. Inner slides cover underline / circle / plan / re-read.

Underline it, circle it, plan it. It adds a minute, and it can save a lot of frustration.

CTA: Save this before your next test.

#ExamTips #StudySkills #HighSchool #StudyTips #StudentLife #TestPrep

Post 05 · Carousel (6) · Parent Corner

Exam season checklist

Visual: Flat lay of a water bottle, an apple, a highlighter and a planner with dates circled. Checklist slides use Leaf Green ticks.

A calm exam season checklist for families. If your child is feeling stressed, it's always worth a chat with their teacher too.

CTA: Save and share with your family.

#ExamSeason #StudyTips #ParentTips #Wellbeing #HighSchool #RevisionTips

Post 06 · Carousel (5) · Study Tips

Build a study space in 4 steps

Visual: Before/after desk shots: a cluttered desk, then a tidy desk with a lamp and one open book. Styled, no people.

A good study space doesn't need to be big. Small changes, calmer study sessions.

CTA: Save for your study space makeover.

#StudySpace #DeskSetup #StudyTips #StudentLife #Productivity #BackToSchool

Post 07 · Photo · Inside the Studio

A look inside the studio

Visual: A small-group table mid-session, shown from behind: three students' backs and hands, the tutor's hand pointing at a notebook, whiteboard behind. No faces.

Bright rooms, small tables, whiteboards that never stay clean for long, and a shelf of books that students can borrow. We keep groups small on purpose, so every student gets time with their tutor and space to ask questions without feeling rushed. (Students shown from behind, with permission.)

CTA: Book a visit through the link in bio.

#InsideTheStudio #TutoringCentre #LearningSpace #SmallClasses #Brisbane

Post 08 · Quote · Study Tips

Mistakes are proof you're trying.

Visual: Bright Navy background. The quote in white Poppins 700, with the word "trying" highlighted in Sunrise Coral. A small Leaf Green pencil icon.

A wrong answer is useful. It shows us exactly what to practise next. We'd much rather see a brave attempt than a blank page.

CTA: Share this with a student who needs to hear it.

#GrowthMindset #StudyMotivation #LearningIsFun #Tutoring #ParentTips

Post 09 · Carousel (5) · Enrol & Enquire

How our first assessment session works

Visual: Step cards on Sky Wash with big Sunrise Coral numerals and simple icons (chat bubble, puzzle piece, map).

Every new student starts with a relaxed assessment session: a short chat with you and your child, a friendly activity to see where they're at, and a talk-through of what we noticed with a suggested learning plan. There's no obligation to enrol afterwards. It's simply a good first step. [Session details and any fees to be confirmed by the client; none are stated here.]

CTA: Book an assessment session via our website.

#LearningAssessment #Tutoring #BrisbaneTutoring #LearningSupport #ParentTips

Post 10 · Photo · Inside the Studio

Adult short courses

Visual: An evening classroom with warm lights on and two or three adults at laptops seen from behind. Dusk sky through the window.

Brightmoor isn't just for school students. In the evenings, we run small-group short courses for adults, from everyday digital skills to clear workplace writing. They're relaxed, practical and beginner-friendly. Course topics and dates are listed on our website.

CTA: See upcoming courses on our website.

#AdultLearning #ShortCourses #LifelongLearning #DigitalSkills #Brisbane

Post 11 · Tip card · Parent Corner

Reading at home: 10 minutes a day

Visual: Tip-card template with a small illustration of a stack of picture books and a comic. Leaf Green "TIP" tag.

Reading together, even for 10 minutes a day, is one of the easiest ways to support learning at home. Let your child choose the book (comics count!), take turns reading pages, and chat about what might happen next. Keep it fun and low-pressure. What's your family reading at the moment?

CTA: Comment your family's current read.

#ReadingAtHome #ReadAloud #Literacy #ParentTips #KidsBooks #BrisbaneParents

Post 12 · Quote · Inside the Studio

Ask the question. Someone else was wondering too.

Visual: Sky Wash background, a large Sunrise Coral speech-bubble outline framing the quote in Bright Navy Poppins.

There are no silly questions in our classes. Very often, the 'simple' question is the one that helps the whole group.

CTA: What's a question you were always too shy to ask? Tell us below.

#ClassroomCulture #Tutoring #StudentLife #AskQuestions #LearningTogether

Reels / TikTok scripts (9:16)

Reel 01 · 9:16 · 15 seconds

9 times table finger trick

Hook (0–3s): Overhead shot of two hands, all ten fingers spread on a desk. On-screen: "The 9 times table trick nobody showed you"

Hold up all ten fingers. To do 9 x 4, fold down your 4th finger. Count the fingers on the left (3) and on the right (6). Answer: 36. Try it with 9 x 7. Did it work?

CTA: Follow for more quick maths tricks.

Reel 02 · 9:16 · 30 seconds

Meet a tutor

Hook (0–3s): A hand uncaps a marker at the whiteboard. On-screen: "Meet a Brightmoor tutor"

Meet one of our tutors (demo: voice only). She shares why she loves teaching maths, and the moment she lives for: when a student says, "Oh, that actually makes sense now." Our tutors are friendly, patient, and genuinely excited about learning.

CTA: Follow to meet the rest of the team.

Reel 03 · 9:16 · 15 seconds

Spelling tip: necessary

Hook (0–3s): Whiteboard close-up as "NECESSARY" is written. On-screen: "Can't spell 'necessary'?"

Necessary: one Collar, two Sleeves. One C, two S's. Memory tricks like this (called mnemonics) can make tricky words stick. What word always trips you up?

CTA: Comment a tricky word and we'll make a trick for it.

Reel 04 · 9:16 · 30 seconds

What happens in a Brightmoor session

Hook (0–3s): Door opens onto the bright room. On-screen: "Ever wondered what actually happens in a tutoring session?"

A quick walk through a typical small-group session: a warm-up question, focused practice with tutor check-ins, a short game to lock in the skill, and a mini goal for next time. (Students shown with parental permission, or filmed from behind.)

CTA: Enquire about next term via the link in bio.

Sample one-month content calendar

Sample plan only. Dates are relative (Week 1–4); nothing here has been published.

WhenPlatformPillarContentFormat
Week 1 · MonFacebookEnrol & EnquireWelcome to Brightmoor
Small classes, patient tutors, and a lot of 'aha!' moments.
Photo + caption
Week 1 · TueInstagramStudy TipsThe 25-minute homework trick
Homework battles every night? Try this.
Carousel (5 slides)
Week 1 · ThuTikTok / Instagram ReelsStudy TipsTimes tables in 15 seconds
The 9 times table trick nobody showed you at school.
Reel / TikTok (15s)
Week 1 · SatInstagramInside the StudioA look inside the studio
This is where the learning happens.
Carousel (6 slides)
Week 2 · MonFacebookParent Corner5 questions to ask after school
Swap 'How was school?' for one of these.
Single image (tip card) + caption
Week 2 · WedTikTok / Instagram ReelsInside the StudioMeet a tutor
Hi! I'm one of the tutors at Brightmoor. Here's why I love teaching.
Reel / TikTok (30s, talking head)
Week 2 · FriInstagramStudy TipsHow to read a question properly
Lost marks for 'not answering the question'? Try this.
Carousel (5 slides)
Week 2 · SunInstagram StoriesParent CornerQuick poll: homework time
When does homework happen at your place?
Stories (3 frames, poll + question)
Week 3 · TueFacebookEnrol & EnquireHow our first assessment session works
Not sure where to start? Here's what our first assessment session involves.
Carousel / multi-image post
Week 3 · ThuTikTok / Instagram ReelsStudy TipsSpelling tip: break it up
Can't spell 'necessary'? Neither could I, until this.
Reel / TikTok (15s)
Week 3 · SatInstagramParent CornerExam season checklist
Exams coming up? Here's a calm checklist.
Carousel (6 slides)
Week 4 · MonFacebookInside the StudioAdult short courses
Never too late to learn something new.
Photo + caption
Week 4 · WedInstagramStudy TipsBuild a study space in 4 steps
You don't need a fancy desk. You need this.
Carousel (5 slides)
Week 4 · FriTikTok / Instagram ReelsEnrol & EnquireWhat happens in a Brightmoor session
Ever wondered what actually happens in a tutoring session?
Reel / TikTok (30s)
Week 4 · SunFacebookParent CornerReading at home: 10 minutes a day
Ten minutes of reading tonight. That's it.
Single image (tip card) + caption
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